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Connected Retail Experiences and StartmeupHK Festival 2020 Goes Virtual

HONG KONG – Bailey Communications and InvestHK have confirmed today that the StartmeupHK Festival 2020, due to take place from 6-11 July 2020, is to be transformed from an inperson event to a fully virtual experience. Connected Retail Experiences will take place on 7 th July 2020.

InvestHK’s decision to bring this annual event into the ever more rapidly developing virtual realm
comes mainly as precautions in light of to the current COVID-19 situation worldwide.
Bailey Communications will continue to work with the event partners, both globally and in Hong
Kong, to bring together senior retail thought-leaders and innovators at Connected Retail
Experiences. At Connected Retail Experiences visitors will benefit from the world-class content
programme, meeting leading solution providers and hearing case studies of inspirational start-ups.
The content and topics covered has also been relooked at and along with our strategic partners
KPMG we are still sticking to the core of Connected Retail Experiences: Driven By Data, Powered By
People. But in order to meet the current needs of the industry the sessions will fall into two key
areas “Survive” and “Thrive”.

Survive: Retailers in HK and the APAC region have had the toughest 12 months on record and for
many the second half of 2020 will only have one focus , that is to boost sales, cut costs and rebuild
their operations to be more efficient. They will look to add more automated processes and to
provide better customer experience.

Thrive: The effects of Covid-19 has meant that across all ages and demographics e-commerce is now
a way of life, as the effects of the virus fades shoppers will return to stores but the habits learned
over weeks and months of being at home will mean that digital transformation is the only way for
retailers to beat their competitor ant win market share.

A revised programme is planned to be released in the coming days and this free-to-attend event is
available for registration now.

Connected Retail Experiences is part of an action-packed week of StartmeupHK events that in 2019 drew a record 17,000+ delegates, 300+ speakers and 400+ exhibitors, from over 54 countries/territories, to share ideas, make connections and define the trends and technologies of the future. Connected Retail Experiences will be a multi-format event including a plenary conference, demonstrations, a pitch stage, round-table discussions and a digital business matching
platform.